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09-26-2006, 06:10 PM
T-Birds and Amiga announce content deal

09/26/06 - Western Hockey League (WHL) Seattle Thunderbirds

Seattle, September 26, 2006 - The Seattle Thunderbirds and Amiga, Inc., today announced a cooperative marketing deal that will give T-Birds fans access to a variety of games, puzzles, and arcade applications for personal computers, gaming devices, mobile handsets, set top boxes, and other computing devices.

Amiga's technologies are being designed to integrate consumers' favorite T-Bird images and hockey-based content into the most entertaining and challenging mobile games, video and music.

Fans will be able to see demonstrations of, and purchase, T-Bird-branded Amiga products at the T- Birds 2006-07 home opener on Saturday, September 30, at KeyArena at 7:05 p.m. The T-Birds will take on the Vancouver Giants in their home opener. "Amiga's ability to offer high quality T-Birds branded multimedia to the phones, PCs and TVs of our fans fits well with our commitment to provide the most enticing entertainment package," said Colin Campbell, T-Birds Assistant General Manager and Director of Marketing.

"The T-Birds bring excitement to their loyal and enthusiastic fan base both on and off the ice. Amiga further enhances the value of the Thunderbird brand and lets fans take their team with them everywhere", said Vince Pfeifer, Amiga Vice President of Operations.

The T-Birds and Amiga are pursuing joint marketing and sponsorship opportunities throughout the Seattle community. Amiga will also sponsor several T-Bird promotions throughout the season, including the official team poster and the magnetic schedules giveaway on opening night.