"Holiday Ice" Prints

Broncos Offer Customized “Holiday Ice” Prints to Support The Lung Association

The Swift Current Broncos through a special CHL campaign partnership is promoting limited edition prints of “Holiday Ice” to local fans.


The print is masterfully crafted by renowned sports artist Shirley Deaville and features a group of children getting set to play a game of shinny on an outdoor pond with one of their jerseys proudly displaying the Swift Current Broncos’s crest and colours. Fans will see an instant connection between hockey games of old played in the bitter grip of winter on a makeshift rink on the farm, and today’s games when a whole new generation are apt to drop the puck anywhere from a street, to a yard to the local arena.

Shirley Deaville, numbers and signs each limited edition print. Fans may order the print in an attractive 25” by 29” wooden frame or unframed 16” by 20”. Either way, with quantities limited to 950 prints, the estimated value of the print is about $400. They can be ordered online for $149.95 or $99.95 respectively at www.holidayice.ca. .

As part the Campaign, former NHL Stars Ron Ellis (Team Canada ’72, Toronto Maple Leafs) and Yvan Cournoyer (Team Canada ’72 and Montreal Canadiens) will act as the official spokesmen – or “Lung Champions” - for the season.

“This exciting partnership with the CHL, and two of Canada’s Hockey Legends, is a real boost to Canadians who struggle with COPD, asthma, sleep apnoea and other respiratory illness – it underlines the need for strong partnerships as we move forward on improving the lung health of Canadian families” said Nora Sobolov, President and CEO of The Lung Association

“Nearly 70% of Canadians are hockey fans and appreciate the challenges the sport of hockey demands,” said Ron Ellis, Holiday Ice Spokesperson. “Unfortunately, six million Canadians and their families are also challenged by lung disease. With this campaign, we aim to educate people across Canada about the work of The Lung Association, while at the same time giving a whole new generation of Canadians a better understanding of the scope of lung disease”.

“Holiday Ice is about highlighting the continuing fight against lung disease,” said Yvan Cournoyer, Holiday Ice Spokesperson. “Much has been accomplished in improving the lung health of Canadians, but still more needs to be done to ensure that people of all ages do not suffer from such lung diseases as asthma, COPD and lung cancer”.


For more information on the Holiday Ice Campaign, or to order, please visit www.holidayice.ca..