A nod to tradition in this case is just more of Edmonton's pitiful need to live in the past. They do it with the Oilers, and looks like they are going to do it in the Dub as well. A new identity for a new generation would have been preferable, IMO.
As far as the cost goes, the 15% discount at the Oilers Store is potentially meaningless as a bonus, as all Hitmen STH's get the same at Fanattic. If all Oil Kings fans get it as well, club seats or not, then the bonus is not unique to that promo.
If it is for two tickets though, that does change things considerably. The per game cost would actually be cheaper than Hitmen games in the club section.
Though Hitmen season tickets this year came with a club jacket, the same discount at the store, and cost 60% of that total per seat, and an equal or better view than you would you get in the club sections.
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Before complaining first look at what you get for $2007.
he does make a good point, the more you look at it, the more it grows on you! 
